Cityscape with numerous buildings, surrounded by hilly terrain, under a blue sky, with trees in the foreground.

Kia ora, I’m Amy

I'm passionate about creating useful and accessible copy that always puts the user first. I have over 15 years of experience, and bring a strong eye for detail and design thinking to every content project.

My work has covered these areas:

  • Content strategy and design: planning, writing, and structuring content that's clear, accessible, and grounded in plain English principles.

  • UX writing and interaction design: shaping the words and flows that make digital products easier to use, from wireframes and prototypes to sitemaps.

  • Research and testing: running usability testing to make sure content and design decisions are informed by data-led evidence.

  • Content operations and systems: managing content across CMS platforms, documenting processes, and keeping large-scale projects on track.

When I’m not working, I can be found painting abstract watercolours, walking around the beautiful south coast of Te Whanganui-a-Tara Wellington, or hanging out with my whanau.

Say hello on LinkedIn: Amy Morrison LinkedIn