Testimonials
“I had the absolute privilege of working with Amy in several of her roles at Xero. She was a huge asset to the Xero digital team over 11 years, as she consistently pushed content to be better for end users (and therefore better for Xero) with her unwavering customer focus.
She is the full package with the ability to straddle content writing, content strategy, project management, SEO best practice, experience design, and technical aspects of content management systems. On top of that, she is an absolute pleasure to work with and manage. I wouldn't hesitate to hire Amy again.”
Jolene Makisi LinkedIn (managed me directly)
“Amy is one the few people I know that can comfortably and effectively play different roles of content writer, designer, strategist, producer and marketer, whilst keeping the end user in mind. I've known Amy since the OG times of UX and have had the pleasure of working with her at Xero.
She's kind and considerate, and a great team player. Her skills as a content strategist comes from deeply understanding user-centred design, and can roll up her sleeves to do testing and writing when required. She can see the alignment between good SEO pages and UX as they provide value to both the business and end users. Would work with her again, given the chance.”
Lulu Pachuau LinkedIn (worked with me)
“Amy asks the best questions. Amy isn’t one to let something that’s a bit unclear slide – she’ll keep delving into the details until she’s worked out the best path forward, the ideal copy, the right piece of content for that moment, the most appropriate strategic choice.
This drive towards understanding problems deeply makes Amy someone who will not only do excellent work, but also drive others working alongside her to raise their own bar.
We did some great work as a team at Xero, and I can’t thank Amy enough for her contribution.
Richard (Dice) Allardice LinkedIn (managed me directly)
“I had the pleasure of working with Amy at Xero, where she was a part of my team and established herself as an exceptional content marketer.
Her professionalism, creativity, and dedication to her work make for an unbeatable combination. During our time working together, she played a crucial role in building a content marketing machine that significantly contributed to Xero's international success.
Amy's talent as a content marketer is second to none. If you have the opportunity to add her to your team, do not miss out.”
Val Stepanova LinkedIn (managed me directly)